innovating

Case Study - Seolmiofficial.com

Empowering Growth with a Digital Platform and Loyalty System

Seolmi needed a way to establish their digital presence and connect with end customers without disrupting their existing distribution channels. Techtonic developed a sleek, user-friendly website to showcase their products and implements a QR code-based loyalty program to incentivize users. This solution not only enhanced brand engagement but also provided Seolmi with valuable customer insights for future marketing strategies.

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mountain
Industry
Health & Beauty
Location
Surabaya, Indonesia
Year
2023
Duration
5 months
Background

Seolmi is a local FMCG brand in Indonesia focusing on health and beauty products. They began with fiber drinks, later expanding into vegan whey protein and bodycare products. Despite their growing product line, they lacked a digital presence beyond social media and had limited visibility into their end customers due to their distribution model relying on modern trade, distributors, and resellers.

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Proposed Solutions & Key Features

To address Seolmi Official’s challenges and objectives, we delivered a comprehensive digital solution encompassing both customer-facing and internal platforms.

Customer Facing Platform

  • Dynamic Landing Page: We designed Seolmi Official’s website as a central hub to showcase their products and brand story. With sections like “Home,” “Products,” “About Us,” “Partners,” “Stores,” and “Community,” the site provides a seamless and engaging experience for users.

  • Loyalty Program Integration: A unique QR code-based loyalty system incentives customer engagement. Customers scan QR codes found inside product packaging to claim points, which can be redeemed for rewards. This approach not only adds value for customers but also helps Seolmi gather valuable end-user data in a non-intrusive way.

Back Office Platform

  • Comprehensive Admin Dashboard: The back office system enables Seolmi’s team to manage user data, loyalty points, reward catalogs, and redemption processes efficiently.

  • CMS Functionality: A built-in content management system allows easy updates to the website without requiring technical support.

  • QR Code Generator: Seamlessly generates unique QR codes for product packaging, ensuring smooth integration with the loyalty program.

By combining a visually engaging customer platform with a robust back office solution, we empowered Seolmi to enhance their digital presence, foster deeper customer relationships, and streamline internal operations. This scalable setup ensures Seolmi is equipped to grow their product lines and engagement strategies with ease.

Key Takeaways

  • Improved Brand Presence: Seolmi now has a cohesive digital presence, allowing them to showcase their products and engage with their audience effectively.

  • Customer Connection: The loyalty program has bridged the gap between Seolmi and their end consumers, fostering stronger relationships and gathering valuable customer data.

  • Streamlined Operations: The back office platform provides the tools necessary to manage daily operations efficiently, freeing up resources for strategic growth.

  • Enable Scalability: Equipped Seolmi with the digital infrastructure to grow their product lines and loyalty program without added complexity.

Built with

  • NextJS + TypeScript
  • Tailwind + Ant Designs
  • Laravel + PHP
  • MySQL
  • AWS + Vapor
  • BunnyCDN
Seolmiofficial.com

"Working with Techtonic was an eye-opener for us. We had no prior experience in building a digital presence, but their team guided us through the entire process and made everything manageable. The loyalty program has been a game-changer, giving us direct connection to our end customers for the first time. We’re excited to keep growing with this system in place!"

Melisa Angelina
Co-founder

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