innovating

Case Study - Fitalongday.com

Revamping Brand Identity with a Modern Digital Presence

While Fitalongday already had an existing website, it lacked a strong digital presence and failed to effectively communicate the brand’s value. Their goal was to establish a modern, engaging and user-friendly landing page that would strengthen their position in the market and drive customer engagement. The biggest challenge was creating a design that could cohesively represent all seven products while maintaining their distinct brand identities.

Live Previewarrow
mountain
Industry
Health Supplements
Location
Jakarta, Indonesia
Year
2023
Duration
2 months
Background

Fitalongday is a division under Bernofarm, one of Indonesia’s leading pharmaceutical companies, which focused on offering a range of multivitamins and health supplements, such as VitalongC, Biolysin, Kontrabat, Fitergy, GreatD, Dinomato, and BoneKidz. Despite having various products that caters to different target audiences and health needs, it lacked a strong digital presence and failed to effectively communicate its product offering and value.

fitalongday-screenshot-1

Proposed Solutions & Key Features

To meet Fitalongday’s needs, we developed a WordPress based website, ensuring a fast, cost-effective, and easily manageable solution. The key highlights include:

  • Unified Yet Versatile Design: A website layout that accommodates all seven products, balancing their unique branding while maintaining a consistent visual identity.

  • Engaging Product Pages: Dedicated sections for each product, displaying detailed information such as descriptions, benefits, ingredients, and customer testimonials.

  • User-Centric Navigation: A structured interface that ensures seamless access to product information while catering to different demographics.

  • E-commerce Integration: Direct links to online marketplaces where each product is available for purchase.

  • Pharmacy & Partner Showcase: A section highlighting trusted distributors and pharmacies carrying Fitalongday products.

  • SEO-Optimized Content Management: Built-in tools for easy article publishing and SEO improvements, enabling the Fitalongday team to manage content efficiently without technical expertise.

  • Responsive Design: Ensuring smooth navigation and functionality across desktop, tablet, and mobile devices.

By launching the revamped website, Fitalongday now has a stronger brand presence, improved content management, and a more engaging user experience, leading to better digital visibility and increased product awareness.

Key Takeaways

  • Strengthened Brand Identity: A visually cohesive and informative website that enhances Fitalongday’s credibility in the Indonesian health market.

  • Improved User Engagement: An intuitive layout that encourages visitors to explore product details and make informed purchasing decisions.

  • Cost-Effective Digital Transformation: Using WordPress allowed for a faster development process, reducing costs while delivering full content management capabilities.

  • Seamless Market Expansion: E-commerce integration and a structured partner directory ensure that customers can easily find and purchase Fitalongday’s products online and offline.

Built with

  • WordPress
  • Adobe
  • Figma
Fitalongday.com

"Techtonic.id transformed our website into something we’re proud of. They understood our brand’s challenges and delivered a solution that balances consistency with flexibility across multiple products. More importantly, they made the entire process easy to follow. Now, our digital presence has never been stronger!"

Andrew Sulistyo
Director of Marketing

More Case Studies

Seolmiofficial.com

Surabaya, Indonesia

Seolmi needed a way to establish their digital presence and connect with end customers without disrupting their existing distribution channels. Techtonic developed a sleek, user-friendly website to showcase their products and implements a QR code-based loyalty program to incentivize users. This solution not only enhanced brand engagement but also provided Seolmi with valuable customer insights for future marketing strategies.

Read Morecontact

Sanitized.com.au

Melbourne, Australia

With rapid business growth, they needed an internal system that could automate shift scheduling, streamline task assignments, and improve overall team coordination. Techtonic.id helped solve this issue by building a robust workforce and task management platform, providing real-time insights into cleaning operations while enhancing efficiency and accountability across their workforce.

Read Morecontact